Anne Macy, Ph.D.

The Road Less Traveled: An Economic view of Generational Perspectives on Decision Making

January 23, 2025
9:00 am PST

Households, firms, and nations are constantly making decisions, but the way these decisions are approached often varies across generations. From financial choices to strategic investments, each generation brings its own set of biases, experiences, and priorities to the table. How do generational differences shape economic decisions? Are we collectively choosing the path less traveled, or are we following familiar, well-worn roads shaped by past experiences? Join us for a discussion of the generational dynamics at play and how they can lead to economic success—or failure—in a rapidly changing world.

 

Dr. Anne Macy has been a valued member of the Paul and Virginia Engler College of Business at West Texas A&M University since 1998. She directs the Amarillo National Bank School of Accounting, Economics, and Finance. Dr. Macy earned her B.A. in economics summa cum laude and as an Honors Scholar from the University of South Dakota, with minors in business administration, German, and classical humanities. She completed her master’s and Ph.D. in economics, with a finance minor, at Texas Tech University and was named the Edwards Professor of Finance in 2008.

Dr. Macy is also a faculty member at the Pacific Coast Banking School hosted by the University of Washington and serves as editor of the Southwestern Economic Review and Secretary/Treasurer of the Southwestern Society of Economists. A sought-after speaker, she has delivered annual economic outlooks for over 20 years to organizations such as the Amarillo Realtors Association and the Texas Panhandle Builders Association. Her achievements include the Engler College of Business Teaching Excellence Award and multiple Professional Service Awards.

Dr. Macy’s research centers on investment decisions at firm and individual levels. Her work explores regulation impacts on healthcare sector returns, industry structure’s effect on firm performance, and industry-specific analyses in banking and healthcare. She also writes on economic and personal finance education, demonstrating her dedication to advancing economic knowledge and education.

New Session Dates for 2025 Announced! August 17 - 29, 2025
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